Retail businesses manage incredible amounts of information. Every interaction generates a new record, and every new record is an opportunity to learn more about how to make your retail business more efficient and successful. As Retailers have always been at the leading edge of change, transaction generate a large volume of data on human behaviour and action. Generating insights from this data could help organizations find answers to some of their critical questions. Everyone has sales data but almost no one does a good job of analyzing that data. Enabling sales and distribution analytics increases the sharpness in the sales approach, revenue will increase quite well and the efficiency of sales work can be realized.