To gain insights into market trends and to better understand customer preferences and behavior, companies in Indonesia are turning to business intelligence and data analytics tools. Financial services companies are also relying on data analytics to look into customer purchase and payment histories, preferred payment methods, loan servicing records, etc., to come up with products and services that better meet customer needs while minimizing risks.

Our client, one of the trusted financing companies in Indonesia that have hundred branches and services, needed to improve visibility of its operational data to make the best decision.

They relied on data analytics to look into customer purchase and payment histories, preferred payment methods, loan servicing records, etc., to come up with products and services that better meet customer needs while minimizing risks.

To maintain a competitive advantage, the company needed a data analytics tool that is fast, easy to use, and beneficial to the entire company. They also required a solution that could offer a common point of reference for all employees. This, the management believed, would help to keep everyone on the same page and better align the entire team to decision making processes.

Cybertrend accommodated the company needs by implementing data integration services and data analytics solution including deployed Tableau Software as a data analytics solution. As the result, business users at the company were impressed by its ability to process data from multiple sources and present the discoveries in easy-to-interpret visualizations after trying it. They also liked the fact that the Tableau comes with easy-to-use, drag-and-drop features.

Currently, the company taps on this service to drive business decisions. The number of Tableau users at the company quickly grew from 40 to 240 within one year. They are mainly assistant managers and managers from various departments like Marketing, Operations, Information Technology and Risk Management. Together, they analyze about five TB of data blended from several different sources each month.

Since adopting data integration services and data analytics solution from Cybertrend, the company has been able to identify market trends and generate insights from information like customers’ profiles, behavior and payment preferences from the data. Cybertrend has helped the company by improving its overall operational effectiveness and efficiency in generating information from processed data, leading to a reduction in operational losses of more than US$ 1 million in one year. Additionally, they are now able to gain invaluable insights from its data, and confidently plan expansions of its business portfolio.